4/25/2023 0 Comments Studiometry launches as though new![]() And finally, what can we: marketers and PR pros – learn from it?.What were the main topics discussed online following the event?.How did the Internet respond to the latest announcements?.If I wanted to monitor the “Apple” brand, and nothing else, an advanced boolean search would have been necessary.īefore I set out to do my analysis, I compiled a few questions that I wanted to answer about this event: Having said that, the hashtag and product names to monitor made it really easy for me. To conduct this analysis, I used the following keywords:Īnd narrowed my analysis to a specific time period (September 10th to September 15th) to eliminate as much noise and bias as possible. When tracking such a generic keyword, you need to be very specific or you’ll end up monitoring conversations that aren’t relevant to you. In this particular situation, we won’t just be monitoring the term “Apple”. Quick tip for those already using an online monitoring tool: No matter how much you thought you hit it out of the park, only numbers and data will speak for the true success of your event. ![]() Conversations about them will tell you a lot about your audience and users.īut in order to ensure your launch goes smoothly, you need to know what people are saying about it.They take a lot of time and resources to prepare, therefore, can be very, very costly.They send a powerful message to their market and target audience: how good is the brand at innovating? Are they bringing something new?.Why you should monitor your product launchĪs I mentioned earlier, it’s extremely important that brands get their product launches right.
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